They usually consist of 6 panels, however this number can vary. Digipaks can also be created using a sleeve to insert the CD into rather than a plastic casing, to give it a more authentic, and simple feel. A 6 panel template includes a tray for the CD, a front panel, a back panel, 2 inner panels and also a fold in panel. Sarah and I have opted to use the 6 panel digipak as this is something that is a comfortable number to work with and will allow us to promote our artist futher, by having a range of panels to express her through e.g. showing her style of dress sense and her face multiple times.
Some initial ideas I had for my digipak was to create something similar to the Nicola Roberts CD cover (next blog post), but making it look more playful and less serious. The overall brand image we have created and are trying to portray through our artist is what could be described as a quirky girly-girl, however to give her that 'wow factor', we will be editing her photos and dressing her in flattering, unique clothing to show her individuality and make the digipak look professional.
The colours we hope to use are similar to the ones we are using in our music video i.e. pastel colours (mainly pinks and yellows), however we want to create a link between the indie feel of the song in addition to the pop by dressing her in slightly retro clothing similar to what artists such as Delilah, Yasmin and Ellie Goulding may wear.
