Digipak - Nicola Roberts

When researching digipaks at local music stores and online, we found that the artist Nicola Roberts (of Girls Aloud) best reflected the image we were trying to create for our artist. She has a quirky style of dress sense, a similar genre of music and is still currently establishing herself as a solo artist, away from her group, which effects how she expresses herself as an individual. This is important to us as we are creating a promo video and also need to show individuality and promote the artist to her target audience in the most effective way possible.

Here are some examples of Nicola's past single/CD covers:

Now here is one of her music videos:

I found that the synergy between the single covers and the music videos, or even amongst the CD covers alone, was excellent. For example, the use of the same font used to introduce her and the name of the song is consistant and bright colours are used to make it stand out against the image in the background. The costumes the artist wear are a part of the same street/retro style that is currently in fashion, showing that she is up-to-date and current, something which will appeal to her target audience. It also singles her out and portrays her as a bold person who is not afraid to dress in her own way and not conform.

In regards to our own digipak, we want to express the individuality of our artist, however because she is a teenager and the song we have chosen talks about how she makes mistakes an isn't perfect, we still want to include an element of normality and not make our artist look too unique. We want her to have her own style, as teenagers often do, but not wear outfits that are hard to find in normal high street shops and therefore hard for our target audience to find and replicate. The idea of using a consistent, bold font is something we will be including however, to create the same synergy and recognisable almost, 'logo' for our artist.

The, what can be described as odd poses Nicola is doing within the cover images are not showing her in a natural stance. For example, you wouldn't usually lie on top of a washing machine or sit on a chair on top of a pile of junk, however the artist looks comfortable in her skin and exutes confidence. The idea of having glamourous poses against and urban background is appealing and is something Sarah and I may consider.