Monday, 11 March 2013
Evaluation - Question 3
Shown below are some short interviews I conducted with some of my peers in order to gain some feedback for my music video.
This viewer seemed to thoroughly enjoy our music video, and understood the symbolism behind it. He commented on our use of black and white and how it made our video look more professional and 'dramatic'. He then commented on how the song matches the mood of the video and also the actions shown in the video.
One improvement he mentioned we could have made is that we could have used a wider variety of camera angles in order to make our music video look more interesting. I agree with his point and would have used more creative camera angles in order for our music video to be more aesthetically pleasing if I could go back.
This viewer commented on how she loved that we cut along to the beat as opposed to cutting to the lyrics. This is something that took a lot of time and effort and her comment has taught me that the extra time put into editing was worth it and made a big impact on the finished product.
The viewer shown below pointed out that the content of the music video is 'typical' and 'expected'. I believe that this is a negative comment and is referring to the repetitive cycle of events shown in the music video. If I could change anything, I would possible include a wider variety of shots instead of repeating the same ones over and over again, however I also think that perhaps this viewer didn't fully grasp what we were trying to symbolise through our music video.
This viewer commented on how the 'explicit content in the song matches the explicit content of the video'. By this, I think she means that the profanities used within the music video correlate well the content of the music video such as the dancing females, the lead female smoking and drinking etc. These are regarded as adult scenes and I am glad that the content we purposely included in order to portray the adult themes were received as we wanted them to be received. This proves to me how important every component of a music video really is and how viewers watch and remember specific things about music videos therefore, every minute detail, whether it's in the production or post-production stage, counts.
I have also received a range of feedback regarding my music videofrom various mediums such as tumblr, twitter, Hotmail etc. and found that mostof the feedback that I have received has been positive. The comment that wasrepeated often was that our music video looked ‘professional’ which could implythat we included enough conventions to produce a video of a high standard,however it could also mean that the camera quality and editing made the videolook sharp and like something you would see on the television, in comparison to‘home videos’.
Shown below are some examples of the feedback I received anonymouslyon Tumblr. From this image, you can see how our music video was received in anumber of ways by the global community. One person thought it was ‘crap’ whilstanother thought it was ‘amazing’, which could be due to the large audience whowere open to view our music video. The people who disliked it may not be a partof our target audience or may not enjoy our chosen genre of music and thereforedisliked our music video, however it could also be someone who fits perfectly into our target audience butsimply doesn’t like what we have created. Anonymous comments aren’t alwaysreliable but they’re often truthful therefore, I have learnt from thesecomments that our music video looks professional but isn’t what everyone likes.This is something I expected, however, in the future I would probably post moreof my ideas on websites such as tumblr where a global community can feedback onmy work or my ideas in order for me to create something that pleases R&Baudiences worldwide.
The third comment down which states that maybe we shouldhave included splashes of colour indicates that perhaps this viewer didn’tcompletely like or understand the use of black and white within our music videoand would have preferred to have seen more colour however because this is theonly person who said this, I wouldn’t change our usage of black and white andwill put the comment down to personal preference.
I didn't want to limit my feedback only to my peers and teachers so I sent my music video to two family friends, one who has completed a degree in media studies and one who is a singer. Shown below is the feedback I recieved:
This comment mentions how the clips weren't always in time with the beat therefore if I could change anything, I would edit my video and try to make the transitions more sharp and make sure all of the clips change at the right time as I didn't notice this problem myself. The post-production process is something I personally spent a lot of time on therefore I feel let down by this comment but believe that the audience are always right as they are viewing my video with high standards as viewers of probably only professionally made videos.
This comment is mainly positive but the viewer has mentioned that we could have included more of a storyline, meaning a narrative. As a group, I believe that we could have perhaps spent more time structuring the music video better and planning it instead of putting so much emphasis on post-production. In the future, I would take care to spend an equal amount of time on each stage in order to make the best possible product.
My group and I also tried adhere to mavlows heirachy of
needs by exploiting the different stages. For example, we tried to represent
sexual intimacy through her provocative dress sense. Also, our theme of
representing our lead female in a way that shows her at her worst may emphasise
her self esteem as she is one thing for the outside world and another behind
closed doors. These specific elements within our music video may help our audience
relate more to the lead female and find our music video more hard hitting as it
is representing real life.
The process of producing and editing a music video was extremely challenging and whilst there were times when we felt as a group that we simply couldn't create something that looked professional using no budget and no experience, there were other times when felt motivated and challenged ourselves to create something that no-one would expect us to be able to create. These comments, which has been predominantly positive, have taught me that however long and tiresome the process of creating a music video is, it is always worth putting time and effort into something if you want the end product to be good. The comments also made me realize you can edit for hours on end but still not get the timing of the clips against the beats right unless you are patient and are thorough. I will learn to be more thorough with my work next time and also plan more for our music video in terms of the narrative in the pre-production stage.
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