We will be including:
Make up - which will make the artist pleasing to look at and fit in with the stereotype that teenage girls care a lot about their looks and will do whatever they can to look better and more like celebrities. We will be showing the artist wearing 60's inspired thick black eyeliner with a flick at the end and long lashes to make her follow the quirky/retro style that is extremely popular this year. This will make our artist look current and stylish, as well as representing her distinct style. She will also be seen wearing different coloured lipsticks that can be described as bold therefore making her seem bold for being confident enough to wear such bright colours. The look will be aesthetically pleasing for females who like experimenting with make up to try on themselves to follow the trend or to males who may be interested in watching the music video. It will also communicate the narrative of the song/lyrics as the lyrics talk about her being 'wild' at heart, which could mean that she is up for trying anything when experimenting with make up. The lipstick/make up style will also be changing along with the costume changes so when she talks about how she's not what she was before, it can physically show how.
Change of costumes - We will be including various costume changes within our music video to show the changes of personality the artist goes through. This will be representing the life of a teenager and how they stereotypically go through phases in their lives and experiment with a range of styles and personalities in order to find what they are most comfortable with. It is often a case of trying to fit in, and showing her wearing different clothing and having some suit her whilst some don't. This will show how although we want her to come across as confident, she still has insecurity's and wants to be liked and accepted. This will hopefully appeal to our audience as they may be able to relate it to their own lives. It will also represent our artist in a 'down to earth' way and towards the end, she will be wearing a consistent quirky style of clothing that she looks good and comfortable in. It will also entertain our audience as she will look funny at times in what she is wearing and then different and interesting at other times. We are going to be putting a strong emphasis on the costume of our artist and this is a promo video and we need to make sure that her overall image is being portrayed properly through her clothing and style. This will support her brand image and make her stand out from other artists as she will not be represented as a perfect, inconceivable female artist which is common in the music industry.
Swings - These will be shown to show her costume changes in an interesting way as well as to show her having simply, childish fun. We may also show her lip synching here as the shot will be filmed from the side and will make her lip synching look more accurate because there isn't a direct focus on her face/lips. We will be using the swings at a local park (Swanswell), which has trees behind it which makes it aesthetically pleasing and will be filming it when it is still light outside on a cold day. We will be integrating elements of our 'what makes you happy?' responses here as many people said 'nature' and a few said 'going to the park'. Others even said 'winter' so having all three of these things within our music video will please at least some people and play on what they personally enjoy doing. The interesting angle from the side will be unique and we may speed the swinging up to match the tempo of the song and be upbeat.
Rooftop - We will be using this location at the end of the music video to show the backdrop of a sunset. It will be aesthetically pleasing to look at as people wrote that 'sunsets' as one of the things that make people happy and will also be a nice way to finish the chaotic music video by ending it on a mellow note. The rooftop was included in our questionnaire however people weren't aware of how it looked like or how it may look within the music therefore it didn't receive much of a positive response. We will be shooting from a tilted low angle looking up to 'the couple' to represent the idea that things are looking up for the artist. We will have to film at a specific time and will need to film on a day when there's a clear sky to create the right atmosphere of a cosy, winter afternoon. We are going to aim for a purple/pink/orange sky to match the colours we will be using within the rest of the music video.
Park/Nature - We will be using various parks within the city to try and create the best shot but the overall aim is to use the simplicity of nature to create a backdrop for the artist to then lip sync and essentially show off her costumes and show her at different angles. This will be a chance for the audience to see the artist properly as this is a promotional video and we will be trying to show the artist in as many interesting angles as possible.
Pink -
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