Intertextuality

This notion was created by Julia Kristeva. Intertextuality is recognising the connections between stories and how they deepen our appreciation and experience. It refers to the way in which a text is shaped by other texts. Every text (film, music, image etc) is a mosaic of references to other texts. Some texts refer directly to each other for example, in remakes of films. Here are a few examples of intertextuality in music video's: