Monday, 17 September 2012

Types of music videos

There are three main types of music videos.
Music videos can either be performance, narrative or concept based.

Performance based videos consist of the artist/band performing their song in order to interact with the audience. This may be done at a gig/concert or just a studio where they perform the song. This is quite an easy method for the artist to create a music video and it is also cheaper. Performance based videos promote the artist very well as the video shows them performing and may show the audience having a good time which could make the audience want to go and buy tickets.

Narrative based is where the artist tells a story within the music video. The storyline may fit in with the lyrics however this does not happen all the time. The video includes actors to help tell the story and sometimes the artist may lip sync in order for the artist to create a connection with the audience.

Concept based videos do not necessarily have a storyline or a performance as they are based around a certain concept. The footage does not need to make sense to the audience as concept based videos are usually known for being unique.

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