Evalutation - Question 2 Planning

How effective is the combination of your main product and ancillary texts?

Music Video/Digipak/Advert

(will be made into a video)

I believe that the music video, digipak and advertisement were all appropriate for our target audience of roughly 16-25 year olds as it portrayed a rebellious and what is stereotypically known as a 'young and wild' lifestyle. This includes scenes of a sexual nature e.g. by having the camera linger of female body parts and showing close ups of such and also because of what was being represented e.g. a young female getting drunk and smoking. I believe that an older audience would possibly have too many responsibilities to be living a lifestyle like this in order to relate to the songs whilst a younger audience would possibly be more impressionable and therefore make this music video unsuitable for them. 

It fulfills the purpose as it aims to entertain our target audience by using popular conventions of R&B music videos such as women, alcohol, drugs etc, however we tried not to be too explicit within our digipak and advertisement because more people would possibly be able to come across them and we didn't want to put them off by including imagery that is too crude. In addition to this, the mise-en-scene used e.g. the alcohol bottles and the change of outfits all make the sequence of events being shown throughout the music video more convincing and aesthetically pleasing. 

 In relation to the Digipak, we kept the black and white effect consistent and also made the advert black and white as we wanted to create a brand image that made the artist stand out since we aren't showing an artist - the advertisement uses one of the same images as the digipak which makes them relatable however I would maybe have used an image that stood out more such as a woman smoking whilst her eye is in focus (one of our initial ideas) as it makes the advertisement controversial and therefore stand out. 

 

I believe that our ancillary tasks have been created to suit the music video in regards to the mise-en-scene and effects used, however the ancillary tasks could have been improved by using more striking imagery. This would possibly have made it look more professional, however at a risk of making it look like the female in the photo is the artist. We didn't use close ups of the female in the music video on the ancillary tasks because we wanted her to be portrayed as just a pretty female being used for promotional purposes. In regards to this, I believe we did achieve this to the best of our ability given the equipment we had on hand and the editing skills we had acquired.