Evaluation - Question 1 Planning

In what ways does your media product use, develop or challenge forms and conventions of real media products?

• USE - same concept as real artist/album - not promoting the face of the artist but his voice instead - still focus on his name but mystery used to make it more unique and visually different to normal videos/digipaks where artist is always flaunted - but also CHALLENGE 'real media products' because we did not include the artists face which is a convention of music videos
• DEVELOP - we used the idea of having a girl in the video to play the narrative rather than the artist just singing/being part of the narrative - same as artist - however we decided to use marilyn monroe theme e.g. living the 'high life' and then going downhill behind closed doors - more of a down market/modern version
• USE - Laura Mulvey's male gaze - we are showing female body parts and kissing etc. which is a common convention of music videos - party scene - girls dancing in revealing/tight clothing
• CHALLENGE - no lip syncing used - purposely because no artist is being shown - want to make the song implicitely apply to the girls situation - not too obvious or 'cheesy' as artist is being portrayed as someone who is alternative and doesn't want to be judged on appearence
• MISE-EN-SCENE - clothing - when she's alone she wears comfortable jumpers and jeans etc. whereas when she is with friends/out she tends to wear more revealing clothing. 
• DEVELOP - we decided to create a black and white music video in order to make the music video more aesthetically pleasing in general and also to create a classy ambience.  Also, we used a border on the top and bottom of the music video for a more cinematic look which looks slightly like an old black and white movie.
• DEVELOP - whilst both the original music video and the one we have created are based around women and the media, the original one focuses more on a modern approach and use a lot of symbolism e.g. water representing alcohol. On the other hand, our music video, whilst including symbolism from time to time, is mainly an explicit sequence of events that lead up to the end result. The narrative in our music video visually shows people that the woman is drinking/smoking/partying etc. whilst the original video is set on a dessert and shows a group of women trying to survive in the harsh conditions taking the place of the media or the hollywood lifestyle.