Sarah and I felt that our advertisement for our digipak was not up to the standard we wanted it to be, therefore we decided to create a new one. Our new advertisement (shown below) has been created with better picture quality in mind in order to make it look more professional and it also includes more information about the actual release of the album, for example, the date. We decided to take away the reviews because although they are a common convention of advertisements, we wanted to continue our 'mysterious' identity and not give too much away about the artist or his achievements. The aim is to make our artist stand out, and I believe that the simplicity we have tried to obtain in our new advertisement will make audiences who the Weeknd is or what their music is about.
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